再加上像日本这样规模已经很大的医药市场,不难看出为什么全球医药巨头会对亚洲市场如此重视。但生物技术行业呢?随着亚洲市场的发展,该行业是否应该更积极地参与发展?可以不参与吗?本文讨论了生物技术公司在产品开发规划阶段制定洲战略时需要考虑的问题。
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再加上像日本这样规模已经很大的医药市场,不难看出为什么全球医药巨头会对亚洲市场如此重视。但生物技术行业呢?随着亚洲市场的发展,该行业是否应该更积极地参与发展?可以不参与吗?本文讨论了生物技术公司在产品开发规划阶段制定洲战略时需要考虑的问题。