Novotech has a dedicated Patient Engagement team focused on patient recruitment and retention. The team works alongside sponsors and sites to develop recruitment strategies, manage campaigns, engage advocacy groups, strengthen referral pathways, and support patient retention. By combining therapeutic expertise, local market knowledge, and patient insight, we develop practical recruitment approaches tailored to each study.
Patient recruitment tailored to your study
Our recruitment strategies are tailored to the unique needs of each study and patient population. Rather than applying a standard approach, we work closely with investigative sites, healthcare professionals, patient advocacy organizations, and referral networks to increase study awareness, identify eligible participants, and reduce barriers to participation.
From complex indications to multinational programs, our team develops recruitment and retention solutions aligned with enrollment goals and study timelines.
Recruitment Strategy
We develop tailored recruitment plans based on the protocol, patient population, therapeutic area, participating countries, and study requirements. Our global experience and local market expertise help translate these insights into practical, patient-focused strategies.
Digital Patient Recruitment
Digital recruitment strategies can play an important role in increasing awareness of clinical trial opportunities and supporting patient enrollment. Novotech's dedicated Patient Engagement team develops targeted and compliant digital campaigns designed to reach eligible patient populations. Using data-driven insights and continuous campaign optimisation, we support our sites by generating awareness, pre-screening participants and then helping connect potential participants with clinical trial opportunities.
Patient Outreach & Advocacy Engagement
We develop outreach strategies that reflect local healthcare systems, referral pathways, treatment patterns, and patient preferences. Where appropriate, we collaborate with patient advocacy and community organizations to build awareness, understand patient needs, and reduce barriers to participation.
Site Engagement
Strong site engagement is essential to successful patient recruitment. Novotech works closely with investigators and study coordinators, leveraging our extensive site relationships and deep understanding of site capabilities, patient populations, and referral networks. We develop strategies to keep sites informed, engaged, and motivated throughout the recruitment journey, including regular communication, recruitment planning, best practice sharing, and enrollment performance reviews. We also help establish and strengthen referral pathways between healthcare providers and research sites to maximize patient identification opportunities and maintain recruitment momentum.
We work with investigators and study coordinators to support recruitment planning, share effective practices, review enrollment performance, and strengthen referral pathways between healthcare providers and research sites. Learn more about our partnership with sites (Link to the Site page)
Recruitment Performance and Analytics
We monitor enrollment trends, site performance, referral activity, and recruitment-channel effectiveness throughout the study. These insights help identify emerging challenges, guide corrective actions, and optimize recruitment strategies as the study progresses.
Global Capability. Asia-Pacific Leadership.
Novotech supports patient recruitment across multinational clinical trials spanning Asia-Pacific, North America, and Europe.
Our deep operational experience throughout Asia-Pacific is one of our key differentiators. With local teams across the region, we understand the healthcare systems, referral pathways, regulatory environments, and cultural considerations that influence patient recruitment in individual markets.
This expertise helps sponsors incorporate Asia-Pacific into broader global clinical development programs while maintaining consistent study oversight.
Supporting patient recruitment across a broad range of indications
Oncology
Biotechs looking for Oncology CRO services are partnering with global CRO specialists with a similar fit in terms of culture and flexibility.
Infectious Diseases
Extensive experience gives our medical, regulatory, and Project Management team a deep understanding of the complexities of Infectious diseases and Vaccines trials.
Immunology
Over 600 sites across Asia-Pacific have been involved in the clinical development of now approved IO drugs, and hundreds more are experienced in managing clinical trials with immunotherapies for both monotherapy and combination therapies.
CNS
Many biotechnology companies come to Australia to conduct early phase clinical trials and take advantage of straightforward regulatory streams and of the lucrative 43.5% R&D cash refund scheme.
Early Phase
Australia is a preferred destination for early phase trials because of simple and fast regulatory stream and lucrative R&D cash refund scheme.
Our therapeutic expertise helps ensure recruitment strategies are aligned with disease characteristics, patient pathways, and investigator networks relevant to each study.
- Global patient recruitment capabilities
- Leading expertise across Asia-Pacific
- Local operational teams across Asia-Pacific, North America, and Europe
- Dedicated global Patient Engagement team
- Strong investigator and research site relationships
- Deep therapeutic expertise across complex indications
- Study-specific recruitment strategies
- Ongoing recruitment monitoring and optimization
Meet Our Patient Recruitment Team
Whether you're planning a regional study or a multinational clinical trial, Novotech’s patient recruitment team will develop strategies designed to support successful enrollment across every stage of clinical development.
Charlotte Haycox Associate Director, Patient Engagement
Ashley Mathis Patient Engagement Manager
Yasmin Chu Patient Engagement Manager








